SELLING POWER Part III: Making videos that WOW
A picture may be worth a thousand words but a great video can speak volumes. A bad video makes for a bad impression of the horse no matter how good your horse may be! Creating a good horse sale video will increase your chances of attracting interested buyers.
MyHorseForSale.com offers these tips for creating a video that will showcase your horse at his very best.
- Location. Consider what will be in the background of the finished video. Make sure the background area is cleared of clutter and distractions. Pick a point near the middle of a long side. Do not set up at the ends of the arena if possible. It gives a limited view of the horse and can put the horse at an awkward angle.
- Lighting. The best lighting is outdoor natural sunlight.
Never film directly into sunlight. It will leave your footage overexposed and hard to see. If filming inside, make sure the arena is well lit. Do not shoot into sunny windows that will produce blind spots in your video.
- Tripod. Use a tripod to make sure your camera is level. An easy way to do this is to look through your view finder window and see that the horizon is parallel with the bottom of your screen. If it is not parallel, adjust the tripod legs accordingly. The tripod should stand eye level with you. Make sure you adjust the settings for smooth easy movement.
- Zoom. Practice before you shoot. Most zoom buttons are very sensitive. Get a feel for controlled, smooth zooming. Don’t go overboard with the zoom. Too much zooming looks amateur.
- Audio. Try not to talk while your taping. As a finishing touch you can add music to your video. Choose something easy to listen too and that matches your horses movement. Audio can engage the viewer and makes your tape more memorable.
- Horse. Be sure your horse is bathed, clipped, and properly groomed. Fly spray if the bugs are bad. Tack should be clean and properly fitted. The rider should be dressed in discipline appropriate attire. Warm the horse up before hand and then start filming when he’s loose, relaxed and looking his best.
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on Sunday, October 23rd, 2011 at 11:32 pm and is filed under Uncategorized.
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