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Selling Power Part II: Tips for pictures that sell

A picture is worth a thousand words. It can also help bring in the dollars. The photos in your ad become the first impression a potential  buyer gets of your horse. Those photos can mean the difference between getting a call or getting passed over. Try our tips for taking the right photos to help make the sell.
  • Curb appeal. Before taking pictures, take the time to clip and groom your horse. A little extra spit shine can make all the difference. A  clean polished look makes a horse sparkle and stand out from the crowd. Grooming to his disciple (i.e. braids for a hunter horse) will help him look the part.
  • Action shots. Get pictures of your horse doing what he does best. Buyers want to see him at work. Action shots help provide a complete picture of who is and what he can do.
  • Clutter-free. Pick a back drop that is clean and clutter-free. Buildings, fences, and other horses distract from what’s really important, your horse. Be sure that your horse is at the forefront of the picture.
  • Professional. Don’t be afraid to call in a professional to help you get great pictures. A professional will know just what to do to get your horse at his best. If you can’t afford a special barn call, the right show or event photo could do the trick.

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Don’ts

  • Appaloosa Horse Club
  • Morgan Horse Association
  • Morgan Colors
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