FOR SALE. Are these two words enough to get your horse sold? Often putting a for sale sign on the stall just isn’t enough. When preparing to sale your horse there are several things to take into consideration.
MyHorseForSale.com offers these tips for helping you get him sold.
MyHorseForSale.com offers these tips for helping you get him sold.
- Advertising. Getting the word out is your best bet for finding a potential buyer. Flyers and for sale signs can only reach a small audience. Magazines or newspapers can help you reach a more targeted or local audience. Equine auctions provide a larger audience with a quick turn around. Internet advertising offers the opportunity to attract national or even international buyers.
- Price. Be realistic and competitive when deciding on a price. Research the market place and compare other horses of similar type, training, age, conformation, skill, personality, color, breeding, etc. Seeking the advice of a professional (equine appraiser, trainer, vet) may be helpful to ensure you offer a fair and competitive selling price.
- Ad Write up. Tell potential buyers as much about your horse as possible. Include information about his or her training, pedigree, and experience level. Make sure your text information follows your pictures and video. Information such as why you’re selling it, age, conformation, injuries, vet records, shoes, de-worming, if it loads, clips, and ties helps the potential make the decision of which one is worth calling about.
- Curb Appeal. Keep your horse is properly groomed, clipped and shod. Keep your horse fit for his job. Muscle sells better than fat and you don’t want your horse to not behave or be gasping for air when the potential buyer comes to see him. Potential buyers like to look at a horse when you least expect it so its important to keep you horse looking and feeling his best at all times.
- NEXT WEEK: Tips for talking to potential buyers
