It’s almost that time of year again! As the fall and winter near, there will be mares and stallions being placed under lights as they are prepared for the next breeding season. This is also that time of the year when mare owners are desperately searching for that special stallion.
Stallion owners know that the only way to a successful breeding program is to get their stallions out on the market. There are various ways that you can do this and become a successful stallion owner. The most successful stallions are those that have proved themselves in the show ring or on the track. The fact of the matter is, however, that most stallions these days have very similar bloodlines. In order to be successful with those stallions, you will have to prove to mare owners that he is worthy over the other stallions that have similar bloodlines to his. These successful stallions will also be more worthy of a higher stud fee.
There are several ways that you can promote your stallion. The most popular is a print ad in the major journals of your breed followed by Internet advertising.
The Internet has become a huge outlet for finding stallions. Studies show that 4 out of 5 horse owners are on the Internet. This includes mare owners and other hobby breeders. They are online looking for great stallions that will add to the gene pool of their farm.
Promoting your stallion is an essential part to standing a stallion. The mare owners only know about you if you put your stallion on the web, show him, and advertise him. Invest in quality photography and video that shows off your stallion. A thousand good words can’t undo the damage of one bad photo, so don’t skimp on a photo budget.
Your Stallions Own Website.
Create a webpage or an additional page on your farm’s website for the stallion. A webpage has the advantage that it is working for you 24-7. You can also use it to provide possible clients with additional info, more photos and even an online video of the stallion.
MyHorseForSale.com offers Stallions Advertising, Farm Packages with unlimited ads and individual horse ads.
Companies like Green Speak Media can create a website for you.
